Software as a Service (SaaS) Startup SingleInterface Secures $30M to Boost

SingleInterface, a Singapore-based startup that offers software as a service (SaaS) tools to help offline businesses boost their revenue through online channels, has raised $30 million in its first external fundraising round. With this fresh funding, the SaaS business plans to expand its reach internationally and improve its products, making them more relevant for global brands.

Even though many businesses in major markets like the U.S., Asia, and Europe still operate primarily offline, the shift toward online marketing is becoming increasingly important. This change is largely driven by the growing number of internet users worldwide. According to the International Telecommunication Union, nearly 67% of the world’s population, or 5.4 billion people, are now online. This marks a 4.7% increase since 2022. Meanwhile, the number of people not using the internet has steadily decreased, with the global offline population dropping to 2.6 billion in 2023.

However, transitioning from offline to online is not always straightforward. Some tools might help businesses build a website, while others might only assist in getting listed on search engines. Additionally, many solutions are limited to specific industries. SingleInterface addresses these challenges by offering a comprehensive suite of SaaS software designed for multi-location brands across various sectors, such as food and beverage, retail, and automotive.

The startup currently works with over 400 multi-location brands in India, Southeast Asia, and the Middle East, helping them manage the digital presence of their physical stores and retail outlets. SingleInterface’s SaaS software provides tools that enable businesses to engage customers online, improve their visibility through search engines and maps, manage customer feedback and reviews, and even create websites with SEO management. The software delivers insights for each business location, helping brands make data-driven decisions. Moreover, the startup uses AI to streamline the process of digitizing thousands of stores simultaneously.

Tarun Sobhani, co-founder and CEO of SingleInterface, shared that their software as a service helps businesses increase their revenue by 15% to 20%. “Managing marketing strategies at the storefront level is a complex task, especially when dealing with thousands of stores. Our AI-driven automation simplifies this process, leading to better marketing ROI for each store,” Sobhani said in an interview.

SingleInterface doesn’t just stop at creating store-level websites. The SaaS business also allows brands to run localized promotions and events within specific locations and communicate directly with customers via WhatsApp, Facebook, and Google Business Messages. The platform helps multi-location brands understand why some stores receive lower ratings while others achieve four- or five-star reviews. Additionally, it enables brands to run online campaigns across different locations from a single platform, optimizing them based on local competition, market conditions, and business hours.

SingleInterface already boasts an impressive client list, including major brands like KFC, Pizza Hut, Nissan, Apollo Tyres, HDFC Bank, and TVS Motor. The startup also serves multiple companies under large Indian conglomerates such as Tata Group, Reliance Group, Aditya Birla Group, and Bajaj Group. Beyond India, the company is expanding rapidly in Southeast Asia and Australia, with plans to enter Japan and Korea soon and to further scale in the Middle East.

The recent funding round was led by Singapore’s growth investment firm, Asia Partners, with participation from PayPal Ventures. The startup plans to use the new funds to expand its geographic footprint and continue investing in its SaaS software to further enhance the consumer experience, according to Sobhani.

Before securing this external funding, SingleInterface was bootstrapped. The company was co-founded in 2015 by Sobhani and Harish Bahl, the founder of consumer internet investor and venture-building firm Smile Group. Although the startup was established in 2015, it wasn’t until 2017 that they began offering their software as a service to customers.

Currently, SingleInterface has a team of about 235 employees, most of whom are based in India, with a development center in New Delhi. The startup plans to expand its team, particularly in the Asia-Pacific region, to support its growth.

Oliver Rippel, co-founder of Asia Partners, expressed his excitement about the partnership with SingleInterface. “We are thrilled to support SingleInterface in their growth journey. The company has an exceptional track record of enhancing customer engagement and driving commerce for large enterprises, successfully integrating offline and online customer experiences to fuel growth for physical retail locations,” Rippel said in a prepared statement.